May 29, 2012

Peet's Coffee & Tea, Inc. to Present at 2012 Piper Jaffray Consumer Conference

EMERYVILLE, Calif.--(BUSINESS WIRE)-- Peet's Coffee & Tea, Inc. (NASDAQ:PEET) today announced that it will present at the 32nd Annual Piper Jaffray Consumer Conference at 10:35 a.m. ET on Tuesday, June 5, 2012, at Le Parker Meridien in New York City.

Peet's presentation will be broadcast live with audio on the Investor Relations portion of Peet's website, under Media Events: http://investor.peets.com/events.cfm. To access the live webcast, please go to the website beforehand to download and install any necessary audio software. A replay of the webcast can be accessed approximately three hours after the conclusion of the presentation and will remain on http://investor.peets.com/events.cfm for 90 days after the scheduled conference.

About Peet's Coffee & Tea, Inc.

Peet's Coffee & Tea, Inc. (NASDAQ: PEET) is the premier specialty coffee and tea company in the United States. The company was founded in 1966 in Berkeley, Calif. by Alfred Peet. Peet was an early tea authority who later became widely recognized as the grandfather of specialty coffee in the U.S. Today, Peet's Coffee & Tea offers superior quality coffees and teas in multiple forms, by sourcing the best quality coffee beans and tea leaves in the world, adhering to strict high-quality and taste standards, and controlling product quality through its unique direct store delivery selling and merchandising system. Peet's is committed to strategically growing its business through many channels while maintaining the extraordinary quality of its coffees and teas. For more information about Peet's Coffee & Tea, Inc., visit www.peets.com.

Double Forte
Nicole Arena, 415-500-0611 (Media)
narena@double-forte.com
or
Peet's Coffee & Tea, Inc.
Seanna Allen, 510-594-2196 (Investors)
investorrelations@peets.com

Source: Peet's Coffee & Tea, Inc.

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